„Why do you look so worried, Krullestaart, what’s up?“
„Have you seen the results of this international market research? In those countries where people love to eat cheese – Italy, Holland, France, Switzerland – they don’t care about our E-Cheese. 69% of the respondents agreed with the statement that “E-Cheese has no character”. Only English speaking people seem to like it.”
“And why is that?”
“Well… our customers don’t just buy salted proteins with lactobacilli: They want a piece of culture on their plate: French Flair, Italian dolce vita or Dutch gezelligheid.”
“Hmmm. It’s hard to express cultural differences in a piece of software. Programming languages are in English and standardised. Here, have a look at our code for the E-Cheese Licence:
“How boring… but does it have to be that way? They adapt the amount of sugar in Nutella according to the local taste. Voices of Hollywood-actors are dubbed in foreign languages. And cars are painted in different colours… even the steering wheel is put on the other side. But in the IT industry, we stick to the principle “One size fits all”…
we must IT-nationalise!”
Krullestaart isn’t listening anymore. In stead, he is typing on his laptop.
The European market will be ours!